Tite-Fix Officially Introduces Titan

Tite-Fix officially launches Titan, a new brand mascot set to appear across products, packaging, and marketing.

If you’ve been following Tite-Fix on socials lately, you’ve probably already spotted him lurking about. Well, now it’s official.

Titan is officially part of the Tite-Fix brand and will now be appearing across packaging, the website, social posts, and pretty much anywhere else he can cause trouble.

And honestly, he already feels right at home.

Built Like A Proper Tite-Fix Mascot

Titan’s basically everything the brand tries to be:

• Tough
• Reliable
• Slightly aggressive
• Ready for anything the site can throw at him

He’s been designed to reflect the whole “seriously tough screws” side of the brand, but without feeling overly polished or corporate. Because nobody wants a mascot that looks like he works in HR or Accounts.

More Personality. Same Proper Products.

At the end of the day, Tite-Fix still makes amazing screws. That part hasn’t changed. But Titan gives the brand a bit more personality instead of everything feeling like another boring fixing company shouting about “innovation” and “high performance solutions”.

The trade world’s serious enough already. There’s nothing wrong with having a bit of fun with it sometimes.

Especially when half the internet is arguing over screw sizes and whether PZ2 bits are actually immortal.

Titan puts on his best for Screwfix Live 2025.

What better place to introduce Titan to his adoring screw fans than at than the busiest trade event of the year, Screwfix Live at Farnborough International.  It’s a great to opportunity for customers to see Titan up close, get a ‘Snap’ with him; sorry! And enter a prize draw to win some amazing goodies.  Plus you can see the screws in action.

You’ll Be Seeing A Lot More Of Him

Titan’s already started popping up across social media and product packaging, and this is really just the start.

You’ll probably be seeing him:

• Online
• In merchants
• On packaging
• In future campaigns
• And very likely dragged into more completely unnecessary storylines

We’re not saying Titan is becoming the main character of the fixing world…

…but we’re also not not saying it.